Commercial Thinking for Better Business Performance

Practical ideas for business owners, CEOs, MDs and senior managers who want to build a stronger, more predictable commercial operation.

From sales performance and leadership to customer growth, commercial strategy and the Sales Operating System, David Standing shares practical thinking to help established businesses perform better as they grow.

7 Places You’re Losing Sales Without Realising

7 Places You’re Losing Sales Without Realising

7 Places You’re Losing Sales Without RealisingCarol Standing
Published on: 07/05/2026

Discover the 7 hidden places businesses lose sales and learn how to improve conversion and sales

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What Is A Sale System

What Is A Sale System

What Is A Sale SystemCarol Standing
Published on: 06/05/2026

A sales system is the set of structures, processes and tools that make revenue generation repeatable

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You Don’t Have a Lead Problem. You Have a Conversion Problem

You Don’t Have a Lead Problem. You Have a Conversion Problem

You Don’t Have a Lead Problem. You Have a Conversion ProblemCarol Standing
Published on: 01/05/2026

Think you need more leads? Discover why most businesses have a conversion problem and how to turn more enquiries into revenue.

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11 Tips to Closing Sales | Improve Conversion & Revenue Growth

11 Tips to Closing Sales | Improve Conversion & Revenue Growth

11 Tips to Closing Sales | Improve Conversion & Revenue GrowthCarol Standing
Published on: 07/04/2026

Discover 11 practical ways commercial businesses can improve sales conversion, strengthen pipeline performance and build more predictable revenue.

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